Showing posts with label product innovation. Show all posts
Showing posts with label product innovation. Show all posts

Wednesday, November 12, 2008

Can a song of 10 minutes be seen as a product innovation?

Did you realize that the length of a 'mainstream song' of the traditional recorded music industry is approximately 3,5 minutes? Do you know why? I think there are two main reasons:



Marketing. Radio stations don't like songs which are longer than 3,5 minutes. Listeners are shifting to other station when they are bored with a song that is played too long.

Technology. The length of songs were based on a combination of the capacity of sound carriers and the quality of the recording.

In theory 'traditional songs of 3,5 minutes' will be history within the digital environment. The length of a musical work is becoming less important.

Marketing. There are far more digital music providers than traditional radio stations. Listeners stick to digital music providers because of the uniqueness of the content. No more - middle of the road stations only - but niche markets. Every music lover can listen to his own music taste. It simple doesn't matter if the length of the content is a little longer.
Technology. It just doesn't matter if the data storage of the content is a little more. Storage capacity is almost endless these days.


Product/service innovation can be seen as 'the result of bringing to life a new way to solve the customer's problem – through a new product or service development – that benefits both the customer and the sponsoring company.' Since the artist has more time to express himself and the music lover has access to more inspiring content, I think songs longer than 'standard' track length can be seen as product innovations.